Fallon Davis created the WHAT IS BUTCH? The Movement to inspire change in the fashion industry.
“You must be the change you wish to see in the world.” Mahatma Gandhi
Fallon Davis, visionary, entrepreneur, fashion’s newest icon. A fashionista of sorts, Fallon Davis found her niche after graduating from LIM College in New York.
While attending LIM College, Fallon became a party promoter, taking over the New York scene with her F.L.Y. (Forget Living Young) Society Ent. and honing the skills she learned for marketing and advertising. Fallon graduated from LIM College with a degree in Fashion Marketing
From an early age, Fallon had a passion for fashion and a thirst to be cutting-edge. Fallon displayed this passion through creativity and design while in school, creating t-shirts for friends during spirit day and developing skills through internships and F.L.Y. Society.
Combining these skills and Fallon’s passion for fashion was the next logical step for the fashion forward entrepreneur. In Sept 2011, Fallon began to conceptualize the movement as a one-location show. With the help of her mother, Fallon financed the first show entitled “Gladiator, The Etymology of the Female Muscle,” located in a warehouse in Brooklyn. On April 15th2012, WHAT IS BUTCH? became the name of fashion for dominant women.
WHAT IS BUTCH? The Movement
The movement is a demonstration of the beauty of these people who identify as Masculine of Center (MoC), transmasculine, FTM (Female-to-Male), Stud, Butch, Androgynous, and others who identify along the masculine spectrum. The movement showcases that “There is no one way (for these individuals) to dress.” – Fallon
Fallon says that WHAT IS BUTCH? The Movement is “a community that is focused on giving gender non-conforming a platform/ space to call their own.” According to Fallon, the fashion industry has shed light and given a voice for gay men and feminine presenting men. However, the industry neglected to give space for masculine women.
The first show was a success. With over 400 attendees traveling from all over, Fallon knew that there was a market to take the show on the road. The movement took flight to Atlanta and Charlotte, at which time Adjoa Courtney joined the staff.
Adjoa started as a makeup artist for the movement, who believed in the project and compelled by the passion displayed by Fallon. After working with Fallon at both the Atlanta and Charlotte shows, Adjoa became the Creative Director, for the movement and Fallon’s right hand woman. Adjoa describes the movement as “a showcase of the entire spectrum of dominant women – including transmen. Putting them on the runway… making women feel beautiful and showing the world who they are.”
Adjoa explains that the first meeting with Fallon did not go as intended. Adjoa was late, by 3 hours. Instead of giving excuses, Adjoa got straight to work. Whatever Fallon needed, Adjoa was able to provide. Adjoa described working with Fallon as “amazing.” Adjoa and Fallon “trusted each other’s judgment from the beginning, so we have worked well together.” – Adjoa
They meshed so well in fact that the two are now a couple.
Adjoa and Fallon have unified their vision for the future of WHAT IS BUTCH? The Movement. They see the movement growing from its national circuit to the international platform. Adjoa stated that the movement will also become an agency, the go-to agency representing masculine women.
Fallon wants “to be that mentor… showing that you can be yourself.” This comes from Fallon seeing many women who dressed masculine in their daily lives. However, they would change their clothes to represent the ideal image of a woman. To those individuals, Fallon says
“It’s ok to be you.”
More about Fallon
Fallon is a lover of all things art! Fashion is just one interest/ hobby of the self described quirky innovator. Fallon is also a lover of recreational sports, all genres of music, and art in all forms. Fallon has an affinity for art developed from recycled materials. Fallon is no stranger to movies and prefers action movies for the chase scenes and dramas for the romance. She also admits to crying during the touching moments. (But don’t tell anyone.)